elf design

Erin Ferree (the owner and lead designer at elf design) is a brand identity and marketing design strategist who creates big visibility for small businesses.

Much more than simply "logo design", Erin helps her clients discover their brand differentiators, and then designs them memorable, professional logos to match. Hundreds of small business owners and corporate entities across the US and Canada have relied on Erin to create content and visuals that support their brands.

Erin's custom logo design package includes a unique, collaborative process with the following design steps:

• Company and Competitor Research. In this phase, you'll work with Erin on a "Define Your Difference Branding Worksheet" which captures information about your company, target market and website goals. Erin will also do research on your competitors - to make sure that the logo she develops for you will tell your business's story.
• Development of a universal, timeless symbol and/or decorative graphic elements.
• Specification of logo fonts, to reinforce corporate message while remaining legible in the logo when it's reduced in size.
• Selection of colors for your logo, based on color psychology and theory, trends, and industry standards.
• Consolidation of symbol and company name into a single logo unit.
• Modification of symbol and font choice to match each other, creating a unified look overall.

From the time that you choose to partner with elf design, you will work directly with Erin, so lines of communication are short and direct-minimizing any chance of miscommunication, unlike design companies where you talk to an account manager several steps away from the designer who is working on your project.

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